Kreinik threads reinvented for a cause

Kreinik Calling! Exclusive to Mr X Stitch!

Before I met the people behind Kreinik threads, I thought they were a big corporation. Based on their professional packaging, the fact that they were in so many stores and had a European sounding name, I incorrectly assumed they were a big machine run by men in suits. The truth is that the people behind the threads are a family, and the family name is Kreinik. The people that make the threads—run the thread-making machines, ensure that spools are labeled, get things in the proper packaging, and ship them out the door—are just like you and I. They are all nice, creative, fun, and generous people.

I think the small-business, family feeling of the company is why Charles Kreinik’s death this past year hit us all so hard (me, employees, people in the needlework industries, our customers, strangers all over the world, and of course the family). Charles was the son of current company owner Doug Kreinik and his wife Myla, and the grandson of the company founders, Doug’s parents Jerry and Estelle. (The first time I met Estelle, who was semi-retired at the time, she put her hand on my arm and said so enthusiastically and warmly, “It’s SO nice to meet you!” I felt like I gained a grandmother, mother, and mentor in an instant.)

Jerry and Estelle Kreinik began the thread and needlework company that bears their name back in the 1970s. Today son Doug Kreinik owns the company. Doug's son, Charles, passed away in April 2015, after struggling with depression and substance abuse. The picture at right of Jerry, Estelle, Charles, Doug and his wife Myla was taken when Doug won an industry award at a trade show (Doug's daughter Danielle is not shown, as she was not able to make the trip that year. Today she lives and works in California with her husband, Jon.).
Jerry and Estelle Kreinik began the thread and needlework company that bears their name in the 1970s. Today son Doug Kreinik owns the company. Doug’s son, Charles, passed away in April 2015, after struggling with depression and substance abuse. The picture at right of Jerry, Estelle, Charles, Doug and his wife Myla was taken when Doug won an industry award at a trade show (Doug’s daughter Danielle is not shown, as she was not able to make the trip that year. Today she lives and works in California with her husband, Jon.).

Charles committed suicide at age 28. Surgeries after an accident left him dependent on pain killers, depressed, and cycling downward. Like many who suffer from addiction and depression, Charles was a good actor. He didn’t want to burden anyone, least of all his family. He was a constant joker, loved music, traveled, was devoted to his grandparents Jerry and Estelle. Charles grew up around the thread factory, worked there in the summers, and worked trade shows when he was available. I know he was proud of the family business, but wanted to find his own place in the world. He worked in sales, marketing, restaurant industry, music, and eventually as a mortician. Sounds like a crazy occupation for someone who was depressed, doesn’t it? But Charles thought he could help people through that profession, and he did. We know he did, that is—you couldn’t meet Charles and not smile or feel his generosity. He struggled, however, and left us to find his own peace.

Perhaps you know someone like Charles. Unfortunately, most of us have been affected in some way by addiction, depression, and suicide. Support groups help, as does talking about it. There is a community out there waiting to help. You—we—are not alone.

I mention all of this in my column because of two things: First, I want to share the fact that Kreinik threads are made by people, started by a mom and a pop in their basement. They are more like you and I than you would expect from a well-known international company. They are small business friendly, supporting of designers and indie shops, dedicated to making things better every year. And I promise you, all of the people behind the threads are excited whenever they see what you make with Kreinik fibers.

The other reason is that the Kreinik family has created a special product, made of Kreinik threads—the same ones you use for stitching—to honor Charles and others like him. The new C.A.K.S. Laces, a line of designer shoe laces, were developed with a goal in mind: donate a portion of the profits to programs for suicide prevention, addiction counseling, and grief support. Through these shoelaces, which can be purchased online, we can honor those we’ve lost and support many, many others.

The same Kreinik glow-in-the-dark threads you love to use in cross stitch and embroidery are used to make the new C.A.K.S. Laces thanks to some new technology and machinery at the West Virginia thread factory.
The same Kreinik glow-in-the-dark threads you love to use in cross stitch and embroidery are used to make the new C.A.K.S. Laces thanks to some new technology and machinery at the West Virginia thread factory.

January is always a good time to put an extra spring in your step. Try these shoelaces on for size. They are colorful, fun, and created for a good cause. The first set of available colors glow in the dark. Details here: http://www.kreinik.com/shops/CAKS/

The new line of "designer shoelaces for a cause" includes glow-in-the-dark colors. They come in two lengths, featuring metal tips. A portion of the proceeds goes toward suicide prevention, addiction counseling, and grief support programs.
The new line of “designer shoelaces for a cause” includes glow-in-the-dark colors. They come in two lengths, featuring metal tips. A portion of the proceeds goes toward suicide prevention, addiction counseling, and grief support programs.

Side note: Doug Kreinik has a custom-lace program for cheerleading, sports, and other groups wanting to create their own color combinations. Minimum order amounts apply, but are reasonable and designed so that your group can use them as a fundraiser. Contact info@kreinik.com with your details.

The new C.A.K.S. Laces made from Kreinik glow-in-the-dark thread are durable, washable, have metal tips, and come in two lengths.
The new C.A.K.S. Laces made from Kreinik glow-in-the-dark thread are durable, washable, have metal tips, and come in two lengths.
Whether you are part of a cheerleading group, sports team, or a fundraising coordinator, you can use C.A.K.S. Laces to brighten the corner where you are, support a worthy cause, and put a little fun in your step. Perfect for everyday wear, too.
Whether you are part of a cheerleading group, sports team, or a fundraising coordinator, you can use C.A.K.S. Laces to brighten the corner where you are, support a worthy cause, and put a little fun in your step. Perfect for everyday wear, too.
KreinikGirl
Dena Lenham, aka KreinikGirl, is Creative Director at Kreinik Manufacturing Company, a family-owned, USA-based business that manufactures high-quality yarns and threads made of metallics, silks and real metals from their West Virginia factory. Dena’s monthly column, Kreinik Calling, sheds light on the fascinating fibres that we all use and love.
KreinikGirl

@kreinikgirl

Official thread news, tips, ideas and answers from Dena Lenham, Creative Director at thread company Kreinik Mfg. Co., Inc.
Been busy as I'm getting ready to spend the rest of the week at the Kreinik factory...yay! Anyone have questions/requests I can share? - 2 days ago
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