Domestitchery is where we take a look at how talented people make ordinary domestic items extraordinary through creative needlework.
“Ayadeena” is the Arabic word for “our hands” and Ayadeena the company makes good things for a good cause. Because of their duties of motherhood and housekeeping, as well as the limitations of traditional roles for woman in Jordan, women are often not allowed to work outside the home, thus the burden of poverty falls upon their shoulders. Ayadeena empowers “underprivileged and undereducated – yet skilled” Jordanian women to contribute to the alleviation of poverty in their lives.
Modeled on the country’s traditional dress designs the pillows are named after their makers. Above: Majdoleen 6 & Deema 1.
Read more about this amazing project and see the Summer-Autumn 2011 Collection here on their site; you’ll be glad you did.
TheMistressT is so glamorous she cries glitter tears. Her mottoes include “if you wear enough sequins all you have to do is stand there” and “there’s no such thing as too much carpincho.”