The Craftivist Collective vs. London Fashion Week!

Craftivist Collective's London Fashion Week Mini Protest Banner

Craft + Activism = Craftivist Collective

London Fashion Week provocative street art from the Craftivist Collective

To mark the start of London Fashion Week 2012, activist group The Craftivist Collective has created hand stitched Mini Protest Banners aimed at exposing the ugly side of fashion.

These eye-catching Mini Protest Banners are being displayed around London during London Fashion Week in support of the Love Fashion Hate Sweatshops campaign.

The idea behind the banners is to make people think about the side of the fashion that is often too easily dismissed by the industry, in a non-threatening but challenging way.

Craftivist Collective London Fashion Week Protest Banner

Sarah Corbett, 28, of Battersea and founder of the Craftivist Collective says “I love the beauty and creativity that comes from fashion and I eagerly await the latest issue of Vogue every month, but I am so saddened that the workers who create the clothes we wear are often underpaid and made to work in such horrendous conditions.  We shouldn’t ignore this ugly side of fashion“.

The unique Mini Banners, hand stitched by members of the collective, have been tied to lamp-posts, railings and buildings near fashion hotspots to provoke people to care about their neighbours on the other side of the global fashion industry.

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One banner at Somerset House reads: “Lowest paid models at London Fashion Week paid £125 an hour. Majority of garment workers in Vietnam paid £25 a month“. Another, hung outside Reiss on the Kings Road (a favourite of Kate Middleton’s) reads “The ugly side of fashion: Reiss profits are £8.5 million. Reiss garment workers in Romania get 99p an hour… Why is it so unequal?

Have you spotted any yet?

Craftivists Collective: Protest Stunt LFW 2012 from Mari Shibata on Vimeo.

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