Is This The World Of Cross Stitching?

Is This The World of Cross Stitching?

XStitch - A Modern Cross Stitch Magazine

We continue our analysis of the themes presented in mainstream cross stitch magazines with a review of The World of Cross Stitching.

Our evaluation focuses on the main image offered in each issue, and we identified the broad themes offered in those designs. We accessed covers dating back to 2014 and this review will cover the 48 monthly covers to the end of 2018.

It’s important to note that we respect The World of Cross Stitching and know that a lot of people get a lot of pleasure from it. It has been supporting this craft for many years and does a fine job.

This is an exercise in examining modern cross stitch and observing the common themes that appear in the most popular stitch magazines.

The World of Cross Stitching covers for January to April 2014
The World of Cross Stitching covers for January to April 2014

There are multiple overlaps in theme in this quartet.

  • Cute Animals – 3
  • Anthropomorphism – 2
  • Florals – 3
  • Children – 1
The World of Cross Stitching covers for May to August 2014
The World of Cross Stitching covers for May to August 2014

No new themes are presented in this quartet.

  • Cute Animals – 7
  • Anthropomorphism – 5
  • Florals – 5
  • Children – 1
The World of Cross Stitching covers for September to December 2014
The World of Cross Stitching covers for September to December 2014

Christmas themes appear in the final two months of 2014 and this thematic pattern recurs in November and December each year.

  • Cute Animals – 10
  • Anthropomorphism – 8
  • Florals – 6
  • Children – 1
  • Christmas – 2
The World of Cross Stitching covers for January to April 2015
The World of Cross Stitching covers for January to April 2015

The cat in the April edition is categorised as nature because of the realism design, contrasting with the cartoon design of the “normal” cute animals.

  • Cute Animals – 13
  • Anthropomorphism – 10
  • Florals – 6
  • Children – 1
  • Christmas – 2
  • Nature – 1
The World of Cross Stitching covers for May to August 2015
The World of Cross Stitching covers for May to August 2015

No new themes are presented in this quartet.

  • Cute Animals – 17
  • Anthropomorphism – 13
  • Florals – 8
  • Children – 1
  • Christmas – 2
  • Nature – 1
The World of Cross Stitching covers for September to December 2015
The World of Cross Stitching covers for September to December 2015

No new themes are presented in this quartet.

  • Cute Animals – 19
  • Anthropomorphism – 15
  • Florals – 8
  • Children – 1
  • Christmas – 4
  • Nature – 2
The World of Cross Stitching covers for January to April 2016
The World of Cross Stitching covers for January to April 2016

No new themes are presented in this quartet.

  • Cute Animals – 23
  • Anthropomorphism – 17
  • Florals – 8
  • Children – 2
  • Christmas – 4
  • Nature – 3
The World of Cross Stitching covers for May to August 2016
The World of Cross Stitching covers for May to August 2016

No new themes are presented in this quartet.

  • Cute Animals – 24
  • Anthropomorphism – 17
  • Florals – 11
  • Children – 2
  • Christmas – 4
  • Nature – 5
The World of Cross Stitching covers for September to December 2016
The World of Cross Stitching covers for September to December 2016

The theme of fantasy appears in the October issue.

  • Cute Animals – 25
  • Anthropomorphism – 17
  • Florals – 13
  • Children – 2
  • Christmas – 6
  • Nature – 5
  • Fantasy – 1
The World of Cross Stitching covers for January to April 2017
The World of Cross Stitching covers for January to April 2017

No new themes are presented in this quartet.

  • Cute Animals – 26
  • Anthropomorphism – 17
  • Florals – 15
  • Children – 2
  • Christmas – 6
  • Nature – 6
  • Fantasy – 2
The World of Cross Stitching covers for May to August 2017
The World of Cross Stitching covers for May to August 2017

No new themes are presented in this quartet.

See Also
XStitch Magazine Issue 2 Cover

  • Cute Animals – 29
  • Anthropomorphism – 19
  • Florals – 16
  • Children – 2
  • Christmas – 6
  • Nature – 7
  • Fantasy – 2
The World of Cross Stitching covers for September to December 2017
The World of Cross Stitching covers for September to December 2017

The theme of the September issue is categorised as landscapes.

  • Cute Animals – 29
  • Anthropomorphism – 19
  • Florals – 16
  • Children – 2
  • Christmas – 8
  • Nature – 8
  • Fantasy – 2
  • Landscapes – 1
The World of Cross Stitching covers for January to April 2018
The World of Cross Stitching covers for January to April 2018

No new themes are presented in this quartet.

  • Cute Animals – 31
  • Anthropomorphism – 21
  • Florals – 18
  • Children – 2
  • Christmas – 8
  • Nature – 8
  • Fantasy – 2
  • Landscapes – 1
The World of Cross Stitching covers for May to August 2018
The World of Cross Stitching covers for May to August 2018

No new themes are presented in this quartet.

  • Cute Animals – 34
  • Anthropomorphism – 24
  • Florals – 20
  • Children – 2
  • Christmas – 8
  • Nature – 8
  • Fantasy – 3
  • Landscapes – 1
The World of Cross Stitching covers for September to December 2018
The World of Cross Stitching covers for September to December 2018

No new themes are presented in this quartet.

  • Cute Animals – 36
  • Anthropomorphism – 26
  • Florals – 21
  • Children – 2
  • Christmas – 10
  • Nature – 8
  • Fantasy – 3
  • Landscapes – 1

This is what The World of Cross Stitching has offered in four years.

We recognise that the World of Cross Stitching features many designs in each issue, but based on the premise that the main cover design is the primary selling point for the magazine, these are the eight themes that have been featured.

  • Cute Animals – 36
  • Anthropomorphism – 26
  • Florals – 21
  • Christmas – 10
  • Nature – 8
  • Fantasy – 3
  • Children – 2
  • Landscapes – 1

There is a clear bias towards cute animals (75% of all covers) behaving like humans (55%) with flowers (43%) and although this may be a pleasurable subject to stitch, the lack of variety is noteworthy.

This is why we create XStitch Magazine.

Our themed issues celebrate the diverse dynamics of an international cohort of designers. We deliberately provide an eclectic mix of designs to ensure that people of all ages, backgrounds and attitudes will find something they want to stitch. We believe that the medium of cross stitch is a vibrant craft that can reflect all aspects of life, and we will continue to challenge the mainstream mindset on modern cross stitch.

Will you join us? Subscribe now to get each new quarterly issue delivered to your inbox and collect our five print editions while stocks last!

View Comments (6)
  • I am a subscriber to WOCS , I hope they read your article and take it to heart ! Enough of the kid stuff….

    • I am quite tempted to send the research to their editor, who I know and like, to see if it can change anything. 🙂

  • I like cute animal doing stuff as much as the next cross stitcher however, these covers start blurring into one common “look” that I feel is outdated. Check out Korean designer “Soda Stitch” for a fresh take on very cute themes. There’s a way to design cute that feels contemporary and up to date and there’s a real market for edgy contemporary designs and themes. WOC needs to find that mid ground that keep their loyal followers happy yet appeals to those looking for something new. Good design never fails.

    • Thanks for the tip about Soda Stitch – they have got that balance between cute and good design just right!

    • Yes, it might be nice to see Asian style cute designs – kawaii (I think??) – or just more contemporary. Any search on Pinterest would reveal lots of interesting styles!

  • Totally agree Mr X – hence the reason I couldn’t tell you the last time I bought the mag! I much prefer more contemporary/abstract designs – the last time I stitched a “cute” design was for my niece’s birth sampler 6 years ago and that was a well known disney honey eating bear!

    Could you imagine what would happen if Peacock and Fig ever appeared on the front cover (thank you so much for highlighting this amazing designer, I love Dana and her sense of humour!)…..

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