Hilary Pullen is one of my Crafty Avengers chums, part of the #imapiece group that visited Indonesia in 2012, and founder of the UK Craft Blog.
Her new book, Online Marketing for Your Craft Business, is a fantastic resource for anyone who wants to make the most of social media platforms to grow their business.
The book covers all of the main social media platforms that are relevant to craft businesses, including Instagram, Pinterest and LinkedIn, as well as the classics. It’s a comprehensive run through of everything you need to know to get a grip on these online spaces.
There’s so much in-depth advice on important topics like Google Analytics and Search Engine Optimisation, to name but two, that this book is definitely worth a purchase. As well as Hilary’s advice, she’s got ideas and hints from a great range of crafters who have experience in the online space (including some wiseacre called Mr X Stitch!).
Hilary has a great ability to de-mystify these topics, and through clever design and simple illustration, the book is a terrific tool for helping you get on top of this important aspect of your business. It’s thorough, yet accessible, and is a great snapshot of the current state of social media in 2014.
This is a must-have for anyone with a craft business and a recommended read for anyone who wants to conquer social media. Online Marketing for Your Craft Business is published by David & Charles and is available from all good retailers. Why not buy your copy from our Amazon store?
The Kingpin of Contemporary Embroidery. Committed to changing the way the world thinks about needlecraft.