The World Cup has just started and over here in the UK, this means we’re in for a few weeks of jubilation and national pride until we get knocked out in the quarter finals or something. I’m not a big football fan – in case that wasn’t already obvious – but it’s great to see so many countries coming together in good spirits for a change.
The reason I’m talking about the world’s biggest football event on the world’s best embroidery website is because the BBC have using animated machine embroidery in the titles for their World Cup programming!
Are You Ready For Adventure?
The project took six months to produce and was directed by Nicos Livesey whose machine embroidered animation we’ve featured on here before. His heavy metal video for the band Throne was remarkable in it’s production – check out the video here.
The video celebrates key moments from World Cup history and includes a crying Gazza (with angry Gary Lineker) and a hoard of thunderclapping Icelanders as well as other icons, accompanied by a stirring theme tune.
In the film the pieces are produced by a machine that looks like something from a brutalist Bladerunner environment…
Whereas in reality the frames were stitched by the London Embroidery Studio over a period of three weeks! It’s an amazing video and will place machine embroidery in the minds of even the most laddish of beings. Maybe this is a turning point for embroidery – who knows…
If you’re in the UK, you can see the seven metre long Tapestry featuring many of these World Cup moments which will be on display at the National Football Museum in Manchester from 12th June to 1st September.
But if you want to get a sense of the project, here’s the video! Tell us what you think in the comments!